Villa Francioni

Villa Francioni is a pioneering winery in the Serra Catarinense with 25 years dedicated to producing fine high-altitude wines. Located in São Joaquim, SC, the company has established itself as a complete wine tourism destination, offering far more than simple tastings. It focuses on providing immersive, memorable visitor experiences that blend passion for winemaking with welcoming, personalized service.

The winery stands out through a diverse portfolio of tours and experiences tailored to different audiences. Offerings include the Tour Taças nas Mãos, premium VIP Tour, deep-immersion Cave Tour, and magical Sunset Tour. All experiences feature a tour of the winery's five floors and a final tasting in distinct settings with unique wine selections, ensuring a tailored proposition for every visitor.

Beyond tours, Villa Francioni expands its offerings with curated picnics (treat baskets for two), brunches, and hosting cultural, artistic, and sporting events at its facilities. The winery operates flexibly, opening daily including weekends/holidays, and offers special conditions for travel agencies and school groups—demonstrating its capacity for large groups and regional tourism promotion.

Commitment to accessibility and family-friendly experiences is evident in policies like free admission for children under 12, half-price entry for others, and pet-friendly outdoor areas. The company maintains direct communication via WhatsApp and phone for bookings and sales, emphasizing customer proximity. With a history of innovation in Brazilian wine tourism, Villa Francioni positions itself not just as a quality wine producer but as a true sensory experience hub in the Serra Catarinense.