ACTUS Mídia

Actus Mídia is a content production agency specialized in the facial harmonization (HOF) market, acting as a strategic partner for professionals in the field, such as biomedical professionals, nurses, doctors, and aesthetic dentists. Based in Campo Grande, MS, the company adopts a mobile-first approach, focused on transforming the clinical knowledge of specialists into brand positioning, high-level content, and digital authority. Its main goal is to make these professionals more recognized, valued, and chosen by patients, overcoming competition based solely on price.

Actus' working method is structured in four pillars: Strategy, Production, Distribution, and Growth. They start by defining the brand's positioning and direction, proceed to the production of high-quality visual content (with a focus on videos and design), manage distribution on social media, and finally track metrics to optimize results. The entire process is designed to integrate into the professional's clinical routine, with shoots carried out at their space and agile communication via WhatsApp.

The company offers scalable monthly subscription plans, such as Essential Authority, Continuous Authority, and Strategic Growth, which vary in production volume and support level. Additionally, it develops custom projects for specific needs, such as event coverage, institutional videos, and seasonal campaigns. Actus stands out for its deep specialization in the facial harmonization niche, which allows for precise and effective communication, generating value perception and qualified demand.

Founded by Lucca Tonetto, in creative direction, and João Pedro Pina, in operations, Actus was born from the perception that excellent professionals were often not properly valued due to lack of visibility. The company's mission is to bridge this gap by building positioning systems that transform clinical authority into sustainable commercial growth, always with transparency and continuous monitoring.