Irdeb - Instituto De Radiodifusão Educativa Da Bahia

IRDEB, the Educational Broadcasting Institute of Bahia, is a state public institution dedicated to producing and disseminating educational and cultural content through multiple communication channels. Its operations include managing TVE Bahia, a public television station, Educadora FM Bahia radio, Cineteatro 2 de Julho, and TV Educa Bahia, establishing it as a regionally significant public media complex.

With a history marked by decades of service, the institute produces and broadcasts diverse programming including journalism, entertainment, culture, and education, always focused on Bahia's citizens. IRDEB's video production aims to value local culture, promote citizenship, and democratize access to quality information, playing a fundamental role in the state's public communication ecosystem.

Among its main initiatives are coverage of cultural events, production of festivals like the Educadora FM Music Festival, management of calls for proposals supporting independent production, and scheduling opportunities for producers. Cineteatro 2 de Julho serves as a vital cultural space in Salvador, hosting plays, artistic gatherings, and cultural events, reinforcing the institute's commitment to performing arts.

IRDEB operates transparently, providing management reports and information on bids and calls for proposals, while maintaining direct contact channels with the public. Its presence extends beyond TV and radio through strong social media engagement on YouTube and Instagram, offering live and on-demand content to expand reach and audience interaction.